Book a call
Creative strategy + ad production for Meta
We find new reasons to buy in your reviews, comments and competitors’ ads, then turn them into video and static concepts. A new batch every Monday. Your media buyer keeps running the account.
Hi, I’m Daria.
How we find new concepts for your product, in 90 seconds. Video coming soon
start here
If you’ve been here before
Different setups, same result. Your buyer has seen every claim in your category, and last month’s winners are already fatiguing.
things we tried ✎
Your market is sophisticated. Another hook on the same claim won’t move it.
It needs new concepts, and a lot of them.
Creative strategy · real Masderm work
We don’t start with AI. We start with buying situations: who the buyer is, what they’re trying to fix, what they tried before and why it didn’t work. Each answer is a reason to buy. Each reason becomes an angle.
Our buyer map6 buyer groups, each with its own objection.
Already moisturises. Skin changed around menopause.
Life stage“Never heard of the brand”
Problem aware
Product guideRF is one of five modes. The red light is a different one.
Compares RF devices by the red light she can see.
New mechanism“Comparing devices”
Solution aware
Bought a device. Now it sits in a drawer.
Owner objection“Knows it, needs a push”
Product aware
Planning boardBuyers → desires → objections → angles → formats.
Tried ten creams. Believes none of them.
Market sophistication“Has heard every claim”
Solution aware
…and more routes from the same research
How it works
30–60 minutes on your product, your ad account and what’s stuck.
Ads Library, competitor PDPs, reviews, comments, forums. Then the buying-situation map.
Each angle tested cheap first: statics and simple videos, across cold and warm traffic.
Comment in one place. We start right away.
Winners get new hooks, formats and creators. Ads that didn’t get spend count as untested, not dead. Plus new angles every week.
The work
Original work by our team. Hover to preview, tap to watch with sound.
Your options
| Monday Batch | Freelancers & UGC creators | Typical creative agency | |
|---|---|---|---|
| Research before scripts | Every product | Your brief | Sometimes |
| New concepts, not just new hooks | Built in | Rarely | Varies |
| First ads | Within the first week | Depends on availability | After long onboarding |
| Volume | Up to 140 a month | A few at a time | Set by package |
| Creators, shoots, shipping | Not needed | Every video | Often |
| Formats | UGC, demo, animation, static | One style each | Depends on team |
| Winners built out into new formats | Included | Paid extra | Varies |
| How you pay | Flat fee + share only on winners | Per video | Retainer or % of spend |
swipe to compare →
Typical setups, not ratings of specific providers.
Pricing
A flat monthly fee covers production. The rest comes only from ads that win.
what’s a concept?
One reason to buy, for one buyer. Like “a cream made for skin after menopause”. Each concept ships as 2 videos and 5 statics, so you test the idea itself, not just a hook.
✓ No contract. Cancel anytime.
Beyond the ad · in Growth and Scale
The same research shapes your PDP images. Each one answers a question a buyer has before they add to cart.
Fair questions
DTC and e-commerce brands already running Meta ads that need more creative than their team can make. It works best when your product already has reviews and a few months of ad history.
Not if it’s done properly. We cast faces that fit the buyer, match your product to real packshots and edit every ad by hand. If something looks off, it doesn’t ship.
Most AI ads fail because of the idea, not the tool. They repeat one claim with a new face. We start from research and bring new concepts to every batch.
We agree upfront what counts as a winner and whether the share is on sales or ad spend. The percentage depends on your budget. If nothing wins, you only pay the monthly fee.
A new reason to buy, for a specific buyer. Each one comes as 2 videos and 5 statics. A new hook, background or creator on the same idea is an iteration, not a new concept. We make both, and we label which is which.
Then it’s untested, not a loser. We flag it to your buyer and decide together whether it gets another run.
Your product, access to reviews and past ads, and the deep-dive call. No samples to ship and no creators to manage.
No. We make the creative and work with your media buyer or in-house team. You share results, we use them for the next batch.
Yes. PDP images and layout are part of Scale, and we review them in Growth.
No one honestly can. What we promise is more distinct concepts tested every week, with a clear reason behind each one.
Deep-dive call with Daria
We look at your product, your current ads and your reviews before the call. You leave with concepts you can test, whether we work together or not.
Who’s behind this
We’re the team behind DAKLAI Studio, making AI campaigns and e-commerce visuals for brands since 2024. Monday Batch takes that craft and points it at one job: ads that sell on Meta.
See DAKLAI Studio ↗
Brands our team has created for
